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Building Effective Email Lists: Strategies for Growing Your Subscriber Base

23 Aug 2023

Thinking about launching an email list is one thing, but gaining a huge subscriber base is a whole new thing. It can be challenging for businesses to increase their subscriber base, and it usually happens because they don’t know the insider tips. A successful email list should bring traffic to your website and bring more signups on your website.

So, with this article, we are sharing tips on how you can create effective and successful email lists. These tips will also help you increase your subscriber base!

Understanding the Email Lists

The email lists are basically a collection of email addresses that people or brands collect from their website visitors and customers. These email addresses can be used to send personalized and highly targeted marketing messages to potential customers. In addition, it’s suitable for sending out newsletters, brand updates, and promotions.

This is one of the best ways for marketers to build relationships with their audience and maintain them. It is suitable for driving engagement from customers and increasing conversions or sales. The email lists can be easily segmented according to demographics, purchasing behavior, and interests to personalize the content according to specific groups.

This helps ensure that the marketing campaigns are more effective and relevant. You’ve to understand this because the primary purpose of an email list is to increase the number of customers and improve lead generation. In simpler words, it will give you the option to turn your leads into loyal customers.

Importance of Building an Email List

If you are new to building a brand, building email lists has a lot of importance. That’s because the email list is one of the primary assets for a new brand. However, many brands still don’t understand the importance of building an email list, which is why we are sharing some reasons.

1. Affordable

Whether you hire email marketing experts in US or do it on your own, building an email list is extremely affordable. As a brand, you’ve to understand that the cost of digital ads is increasing with each passing day, and the effectiveness is reducing. However, you can send out regular emails to make sure there are no compromises in communication.

2. Personalized

The best thing about email marketing campaigns is that you can personalize them according to the data you’ve collected. What we love about email lists is that you can easily personalize them as compared to ads. The brands have the option to automate emails, which can be sent according to customer behavior.

3. Precise Targeting

Targeting the audience base is pretty challenging, especially when there are social media platforms involved. With email lists, you have the option to target your subscribers according to their birthdays, genders, and cities. In addition, you can focus on behavior, such as email clicks and purchased products.

4. Full Control

When it comes down to email lists, you won’t have to depend on any social media platform. This means that you will have full control over your email lists and gain value in the form of sales and customers.

5. Better Relationship Building

When we talk about digital ads, they tend to have a spray-and-pray approach. This means that you keep hoping that most people will get the same message. On the contrary, emails can be personalized and automated, which cannot be done with ads.

Tips to Create an Effective Email List

Now that you understand the importance of email lists, it’s needless to say that you’ve to eventually get started. For this reason, we are sharing a few tips that will help you launch an effective email list.

1. Focus on the Email Service Provider

The first step is to ensure that you get yourself an email marketing provider that offers the right services. In addition, you’ve to choose the email service providers that can help in building email lists. It’s recommended that you choose someone who is already handling businesses in your industry. Whichever email service provider you choose should allow you to customize the landing pages and signup forms.

It must allow you to monitor the performance and effectiveness of every signup form based on signup rates, clicks, and other metrics. It’s recommended that you choose an app that allows you to segment the email subscribers according to different behaviors and metrics. One of the most important things is that it should allow you to send out automated emails on different segments.

On top of everything, it must integrate with the marketing tools properly. That’s because you need to connect email service apps with marketing tools to create solutions for multiple channels at one time.

2. Increase Visitors to Your Website

If you want to increase the number of signups for your email list, it’s important that you increase the number of visitors to your website. However, it’s evident that it’s the part where brands struggle. For this reason, we are sharing a few ways to increase the number of visitors to your website.

To begin with, you have to use the ads, especially Facebook ads. That’s because ads are a perfect way of targeting your desired audience at the right time and platforms. Having said that, Facebook ads are apt for building email lists because they are more affordable and can be scaled according to your requirements. Also, it helps grow the business.

Secondly, you must focus on creating interactive and engaging content. If you want to create content that has the capacity to go viral, you should publish it on Twitter, Instagram, Facebook, TikTok, and YouTube. If you opt for this option, make sure you add a clear CTA as well as the link that takes them to your website.

Lastly, you should leverage SEO while creating content. Truth be told, this strategy is pretty slow, and you might have to wait for months to see significant growth in organic traffic. Still, it’s free, promising ease for brands on a tight budget.

3. Optimize the Email List’s Health

Every email marketing expert understands the importance of a healthy email list. You’ve to ensure that you are only approaching people who understand your brand and are aware of your offerings. The email list should only include people who have signed up for the newsletters and didn’t shy away from engaging with your brand.

The first step is to ensure that you are using the confirmation emails. You should send our confirmation emails to new email subscribers to get their email addresses. In addition, it will help confirm the subscription to make sure your list has only real and legit email addresses. For the same reason, you should try to clean the list on a regular basis.

This means that you’ve to keep removing duplicate and inactive subscribers. Also, you’ve to remove the email addresses that bounce because it will ensure that you aren’t wasting resources and time. We recommend that you assign tags to every contact, and you can put tags according to your interests, preferences, and interests. That’s because it helps send out relevant and targeted emails.

When it comes down to segmenting the audience, we recommend dividing the email list into small groups according to their preferences, behavior, and demographics. That’s because it will create an effective experience.

4. Stop Purchasing the Email Lists

It is common for brands to look for shortcuts, but you’ve to understand they don’t work in the longer run. Keep in mind that free mailing lists are available online, but they aren’t the right way. The sellers will even say that the contacts are all high-quality and that they will work for your business. These email lists don’t have any originality, and the contacts aren’t up to the mark.

On top of everything, these people end up blocking you when you confront them, which leads to a loss of money. One thing that you’ve to consider is the GDPR violation. That’s because when you send emails to people who didn’t sign up and you don’t have proof, it can lead to huge penalties.

5. Leverage Opt-In Form

Using the opt-in forms can help you increase the conversion rate by 2 to 5%. This is the reason that the majority of shopping websites have these forms on the middle or end of the screen. We recommend that you include the opt-in form in the website design. In addition to an opt-in form, it’s recommended that you work with a sticky signup form.

6. Use the Surprise Popup Form

The surprise popup forms can help with conversion by increasing the rate to 8%. That’s because, for some brands, the opt-in forms are passive. So, if you want to increase the visibility of your forms, it’s better to choose the surprise ones. These forms are more dynamic and can be set up for specific times. For this reason, they work as lead magnets, promising more lead generation.

7. Add Incentives

Adding the incentives to sign up for the email newsletter can increase the conversion rate by 10%. That’s because you’ve to create a trade-off. To begin with, you can give them discounts. You should give discounts to new subscribers, and they will treat it as a “thank you.” Moreover, you can opt for sales.

It’s recommended that you run sales and advertise the sale to your subscribers only (it helps create urgency and exclusivity. Lastly, you can provide free shipping because many people don’t purchase things because they don’t want to pay the extra delivery charges.

8. Gamify the Signup Forms

Gamifying the signup forms is one of the best ways of increasing your subscribers for the email list. That’s because it can increase the conversion rate by 20%. These gamified forms are more interactive, which makes it fun for the visitors to interact with. To begin with, you’ve to ensure that these forms are eye-catching and you can use bright colors and bold fonts for it.

While you are designing the forms, it’s better to keep everything simple – the copy should be easier to understand and simple. Keep in mind that you should overload your visitors with too many details. On top of everything, these forms are easier to enter – the email address should be easier to enter.

9. A Targeted Landing Page

The landing pages are extremely powerful for growing the email list. That’s because they are extremely targeted and focused. The landing pages should have an appealing and clear deadline because you’ve to communicate the message. When it comes down to writing the copy, you have to be persuasive – it should address the pain points, aspirations, and desires of the audience.

While creating a landing page, make sure you include a practical and strong CTA. Keep in mind that it has to be prominent and clear, and communicate how singing up can help them. Topping to all, you should keep it simple. The overall layout and design must be easy to navigate, clean, and simple. That’s because overloading with excessive information can push people away.

10. Share the Lead Magnets

What we love about lead magnets is that they have a conversion rate of over 25%. This is because lead magnets are basically valuable resources, such as stock images, PDF guides, gift guides, and eBooks. This is basically the stuff that visitors want, and giving it for free can help you build the email list. So, just leave a condition that they have to sign up for the newsletter to get the stuff for free.

11. Plan Giveaways

Providing giveaways can increase the number of leads by 30%. We recommend planning a giveaway on the most used social media platforms of your audience. We usually recommend planning giveaways on Instagram and Facebook because people are more active there. In addition, you will have the option to control the costs.

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