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Creating Visually Engaging Content: Tips and Best Practices

21 Aug 2023

Visual quality is important for digital content, and it’s the critical aspect that helps your business stand out. The visuals help capture the attention of the audience. The good thing is that visuals can increase the readership of text-based content as well because the content becomes easier to digest and eye-catching. Visuals can also help communicate messages effectively. 

The real issue is that many people don’t know how to create content that catches the eye. This is more challenging because visual trends are changing with each passing day, and brands always need to look for fresh perspectives. The content creation services in US can help you create amazing content, but there are tips and practices that you should remember as well!

1. Determine Brand’s Color Palette 

Choosing one color palette and sticking to it is important because it helps set the mood or tone for your brand. The colors aren’t only for beautifying your brand, but it helps with recognition as well – the followers will be able to recognize your posts in a split second. For instance, if you are selling skincare or makeup products, use color palettes that are unique, bold, and bright because it helps stand out. 

If you are wondering which colors to choose, it’s better to choose the colors that either match your logo colors or create a great contrast. There are color wheels available to help you out. Also, before finalizing the color palette, it’s better to create some dummy content in the desired color palette and see if it looks good. 

2. Leverage Attractive Video Thumbnails

When it comes down to visual content, videos promise the highest engagement, but you’ve to be careful about the thumbnails. The thumbnails are basically the cover pictures that brands use to display the content. In most cases, it’s video’s first frame, but keep in mind that it’s not always exciting. In fact, it doesn’t even represent the video idea properly. 

It’s recommended that you choose the thumbnails manually, irrespective if you’ve to post videos on Instagram, YouTube, or TikTok. It’s important to choose images with maximum visual appeal or ones that communicate the video’s message properly. If you’ve to design the thumbnails on your own, you could add text that gives a teaser about the reel’s idea. 

3. Don’t Forget About the Text

Many content creation experts recommend adding text to the visual content, but brands don’t pay attention. Brands need to understand that even if they belong to the text-centric industry, there is nothing wrong with using visual content for marketing purposes. Magazines are a clear example of how text and visual content goes hand in hand. 

Your goal should be adding text-based content but leveraging visual content to promote the content is important as well. Another option is to incorporate text directly on the videos or images, so you can communicate the purpose of the content. In addition, it ensures that the images are shareable, promising better reach. 

4. Choose Quality Content

What’s the point of creating visual content if you aren’t focusing on content’s quality? So, whether you’ve to hire a content creation company or do it on your own, make sure the content is top-notch. The content has to be visually engaging, so make sure your profile doesn’t have blurry images or fuzzy infographics. In addition, if you’ve to post some photos, you’ve to ensure that the focus is right. 

The high-quality visual content is awesome to look at and showcases what your brand is really about. In fact, it directly influences brand perception. On the other hand, if you cannot take good pictures because of a lack of resources, it’s best to hire a professional. Another option is to use stock image websites and purchase pictures. 

5. Check for Copyright

It’s one thing to find relevant images from these stock websites, but you cannot ignore the copyright either. This is because there will be serious repercussions of using the copyright images if you don’t take owner’s permission. For this reason, you’ve to read the fine print while using illustrations, stock images, and templates. 

In case the fine print doesn’t have information about the copyright, it’s best to contact the site or image owner for details rather than getting in trouble later. In addition, if you’ve to hire an artist, make sure you discuss the contracts and licenses properly. The contract should specify who will have the rights to the content/art. 

When the credit is due, make sure you give it while using the content. In addition to original content, user-generated and reposting content should be given credit as well. 

6. Always Use the Logo

If you want to increase your reach in the market, it’s important that you add a logo to the visual content. This will help you with branding without making the logo too in the face. You can add a logo to the visual content because it makes sure the audience notices it, but it’s not too obtrusive. Ideally, you should add a small logo in the visual content’s outer frame. 

In some cases, people add logo in the corner as well, so it’s best to experiment with what works better. On the other hand, if you are worried about logo’s color crashing with visuals’ colors, it’s recommended that you use the neutral version of your logo or greyscale. 

7. Size the Content Accurately 

One of the biggest mistakes brands make is using the incorrect size for the visuals. Every social media platform has its specifics when it comes down to visual content, so make sure you pay attention. That’s because if the aspect ratio or resolution isn’t up to the mark, the content will be cropped or stretched, so the content doesn’t look in proportion. This is a bad brand representation. 

Make sure you read the visual specifics of the social media platform you want to use and create top-notch content. This also means paying attention to the resolution and pixels. Another important factor is the aspect ratio because some platforms end up cropping the image previews automatically, depending on the aspect ratio. So, if the aspect ratio isn’t accurate, the cropping will be incorrect. 

8. Use Hooks in Videos

Whenever you have to create video-centric content for TikTok, Instagram, YouTube, or Facebook, you’ve to have a hook. The hook is basically the content that can engage and entertain the audience within the first few seconds of the videos. That’s because if there is no hook, your audience will simply scroll by, leading to low engagement or sales conversions. 

For instance, if you have to create culinary content, they add mouthwatering pictures of the dish in the beginning so the audience keeps watching. That’s because the hooks will pique curiosity, promising more views. In addition to the visual hook, you can add text in bold form and add a few animations to make an impression. 

9. Leverage Free Tools

It’s obvious that you can hire artists and photographers to do the work for you when it comes down to creative work and visuals. However, custom content tends to be expensive, and brands usually have a tight budget. For this reason, it’s recommended that you use free tools and resources to create content. For instance, if you are using Hootsuite, you can leverage Canva. 

10. Add the Alt-Text Descriptions

Adding visual content is one thing but keep in mind that everyone has a different perception. If you are creating content for social media profiles, you should make it accessible to the maximum number of people. When the content is more accessible, it can help reach a broader audience. In fact, it will help earn loyalty and respect from the followers. 

Alt-text descriptions are great for people who have visual impairment because they will help them understand the pictures. There are specialized fields available for adding alt-text descriptions on Instagram, Facebook, LinkedIn, and Twitter. 

Another option is to add subtitles as well as captions. That’s because they help the impaired viewers, so people who can’t listen can understand the videos and pictures as well. Last but not least, you can use descriptive transcripts because they offer sounds and sights that aren’t very obvious. 

11. Focus on Trends 

If you want to stay on the radar, it’s important that you create content according to the latest trends. You have to remain up-to-date about what’s trending on different social media platforms. It will not only ensure that you remain in touch with the audience, but you will also get new ideas for content. It wouldn’t be wrong to say that it can make the creative experience seamless. 

Keep in mind that trends don’t have to be visual all the time. That’s because you can only add a bit of a visual element, which makes it easier for the audience to recognize you. 

12. Schedule the Content

To make sure your engagement and audience interaction doesn’t go low, you’ve to schedule the content. It’s better to craft thought-provoking, shareable, and engaging content and put it in drafts, so you can publish it on the go. As far as the posting time is concerned, you can publish the content when your audience is most active. 

13. Be Careful about the Representation

Brand representation is extremely important, and you’ve to create visuals that help you capture the audience’s diversity. You have to ensure that you aren’t being insensitive through the content. This will not only show that you are socially responsible, but it’s smart as well. That’s because it’s easier to make someone imagine how they will look while using your products. 

It’s better to check the audience analytics and consider those details while creating the visual content. As a brand, you must remember that brand representation is more than optics. If possible, you should hire people from different backgrounds and races, so you can get different perspectives. Another option is to get feedback from your audience before you finalize the content. 

14. Show Consistency

When it comes down to creating visual content, you have to ensure consistency for different social media platforms and blogs. Every social media platform should have the same branding and focus on the brand kit. The brand kit basically includes the logo, font, and color palette. So, once you’ve decided on the color palette and font, you must maintain them in every piece of content. 

15. Align the Visual Details

It doesn’t matter if you have to create pictures or infographics for the blog; you must follow the alignment rules. For instance, you’ve to ensure that every bit of content is spaced out properly. To begin with, the visual content’s borders shouldn’t be too close and focus on vertical as well as horizontal alignment of images and text. 

The goal is to create a professional image because you cannot put up a sloppy image. Make sure the title is centered and the remaining text is horizontally aligned. As far as the images are concerned, they must align vertically with the text. The borders have proper spacing as well, and for the logo, put it on the side in a subtle manner. 

16. Be Creative & Original

One of the most important practices is to remain creative and original. The visual content is a basic representation of how creative your brand can be. This is important because visuals are important for demonstrating the overall personality of your brand. So, being a brand, you must remember that brands have unique personalities, and they must be shown off. 

This is why you’ve to create funny content at times because humor can catch attention like nothing else. On the other hand, if you have to be serious, make sure you use language that aligns with your brand. Irrespective of which type of content you are creating, you’ve to be original (don’t copy anyone’s content). So, take time to brainstorm and explore new ideas!

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