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eCommerce Website Design: Best Practices for Online Retail Success

23 Aug 2023

Did you know that your website design can impact the store's credibility by 75%? In addition, the store owners have only one second to create an impression. This means that perception plays an essential role, and how your potential customers perceive you make a huge deal. Having said that, the eCommerce website design is about launching an online store that sells products.

This means that store owners will have creative control. In fact, integrating it with search engine optimization, social media marketing, and digital campaigns will help drive more traffic. So, if you are going to launch an eCommerce store and want to perfect website design, we are sharing the best practices with you!

Make Things for the Customer

Many people think that design is about the store looks, but you've to understand that it's about how customers feel. Your store needs to give customers a unique experience that makes them feel connected to your goods. You want customers to be able to see how your product fits into their daily lives and find it easy to explain why they spend the money they do.

Beautiful shots and bright colors are nice, but the most important thing is to put the customer experience first. When customers have a good time using your site, they are 400% more likely to finish their orders and come back to shop again. A design that is focused on the customer has a natural structure and flow that is easy for buyers of all ages and backgrounds to understand and use.

Make it easier for people to get around your site, and add a smart search tool to help them find what they're looking for quickly. Walk through your website to see it from the point of view of a customer. How easy is it to find something? Is it clear to customers what they need to do to buy something?

Match the Brand's Image

Your online store is more than just a shop; it's also a brand. A brand-first approach to design makes sure that your store's value proposition connects with leads, builds loyalty, and makes your website stand out among rivals. Your brand shows who you are as an online business. It also shows the attitude of your company and the quality of your products.

A good design tells the story of your brand through a consistent look and message. Find out what your customers like in product pictures, fonts, icons, and color schemes. You've to ensure that your style stays the same. Layouts and features of pages may change to make room for new products, information, and ways to find your way around. But your color scheme, where you put your menu and logo, patterns, and fonts should all tell the same story.

Keep Up With the Latest Styles

Twenty years ago, eCommerce shops acted as middlemen between customers and sales teams. As technology gets better, web designs continue to change. Some new trends are interactive layouts, dynamic pages, and product choices based on research. In simpler words, it's not a surprise that customers want a customized digital experience.

They want to be able to look for products, buy items, and track orders all in one easy step. Social commerce is also growing and is now an important part of marketing e-commerce shops and connecting with shoppers in different ways.

Adapt For Mobile Users

When shopping online, people often switch between different devices. Having a layout that is easy to use across desktops, smartphones, and tablets creates a memorable experience that makes shoppers want to visit your store. If your website isn't made to work well on mobile devices, you could end up losing sales and customers.

After a bad mobile experience with a brand, more than half of users are less likely to use that brand again. On the other hand, 67% are more likely to buy from a store with a flexible design. Your navigation and your mobile style should be in sync. For example, a store with a lot of products might benefit from a product search with filtering options and a hierarchical grid.

Use Reviews from Customers

As social proof, use positive reviews and feedback provided by the customers. People believe what other buyers say. When other people have a good buying experience, it confirms the value of the brand, takes away doubts and makes new customers more likely to buy your product.

Make It Easier To Check Out

Your customer should be able to see and understand how to buy from you. A one-page method makes things easier and speeds up the checkout. You should try out different colors to guide people through the buying cycle. In fact, you can use red buttons and unique fonts to draw their attention to certain details.

A clear call-to-action (CTA) and a view of the shopping cart are also great additions. That's because they provide guidance to the customers. In addition, make sure you are adding multiple payment methods, such as PayPal, Stripe, and Amazon Pay. Once your potential customers have more choices for making payments, they are more likely to purchase from you.

Use Trust Signals

New customers tend to be cautious. They don't know about your products and don't trust your brand yet. Adding trust signs to your site design adds a layer of transparency, so the new ones can trust you. This is extremely important for startups and small businesses. Some common trust signals are:

1. High-Quality Pictures and Photos Taken By Professionals

Visuals on your site help people believe in your goods. Before a customer clicks "buy," they can taste, smell, hear, touch, and experience your goods. Place pictures against white space to make details stand out. Think about using lifestyle shots to show how a product can be used.

2. Give Contact Details

Give people your email address, phone number, or mailing address so they can get in touch with you if they have questions about their order or return. Make it simple for customers to reach your customer service team. You can also add a chat plug-in so you can answer questions and make meetings right away.

3. Links to Store's Rules

You've to tell your users how your store works, including the terms and policies of your website. Having a return policy on your website can make people less likely to leave their shopping carts. This is because it takes away their fear of being stuck with something they don't want.

4. Certificates

You've to show badges and images as proof that your business is safe and follows industry standards.

5. Post Product Reviews

Give shoppers product reviews to help them learn more about the product. This will ease any worries they have and lead to a friendly user experience (UX). We recommend giving product reviews and more information about the people who wrote them. This step can make it easy for shoppers to find out what other people think about a product.

6. Security

Customers need security whenever they shop, and it's become even more important for online shoppers. That's because they are providing their personal information, which can be used against them if it gets out. For this reason, we recommend using SSL certificates because they help protect the data. In addition, it ensures secure checkouts. Also, if you have the certificate, add the badge to the store to build trust.

Quick Look for Product

A "quick view" makes it easier for customers to find the right items by not making them load pages they don't need to. Most of the time, the product details are shown in a modal window on top of the page. Don't try to show every detail about the product. Instead, add a link to the full product page so that people can see all the details. Also, make sure to include a "Save to Wishlist" button and an "Add to Cart" button in a visible place.

Give Good Pictures of Your Products

When people buy things online, they can't touch, feel, or try them out first. Everything instead depends on what they find online. This is why it's important to have product pictures that show all of the product's features clearly. Here is a list of what you need for great product photos:

1. Make the Background White

The background of a product picture shouldn't take away from or compete with the object. A white background works best because it lets the object stand out and goes with almost any style or color scheme.