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Responsive Web Design: Creating Websites for All Devices

21 Aug 2023

Do you know that 57% of website visitors won’t recommend your brand for shopping only because wasn’t working well on a smartphone? Honestly, this isn’t even surprising because mobile phones are helping get over 60% of global traffic. For this reason, it’s important to create websites that work on every device, including mobile phones.

This is why the brands have to create a responsive design. So, if you are wondering how to create such a responsive web design, we are sharing the details!

Understanding the Responsive Design

Responsive web design is basically a design strategy that develops websites that work on desktops as well as mobiles and tablets. That’s because websites that don’t have a responsive design will end up losing a lot of users. This is essential because mobile-friendliness is one of the most important ranking factors considered by Google.

In addition, around 54% of web designers have to modify and redesign their websites because they aren’t responsive on every device. This is the primary reason every brand should work with expert web designers to make sure the website response doesn’t suffer.

Creating a Responsive Website – The Tips & Tricks

At this point, it’s clear that you’ve to create a responsive website for it to work and capture more visitors. However, many brands and web designers suffer, but we are sharing tips and tricks that can help you!

1. Set the Responsive Breakpoints

First of all, you’ve to set the responsive breakpoints, which are the points where the design and content of the website will adapt in different ways. It’s done to ensure that the user experience is optimized. This is because when the websites are accessed through different devices, they will have different resolutions and screen sizes.

The software must render and spread perfectly, irrespective of the screen size. In addition, you’ve to ensure that the images and content are perfect. They shouldn’t be cut out or blurred only because you didn’t optimize them for different screens. For this purpose, every web designer has to leverage responsive breakpoints, which are also known as CSS breakpoints.

These breakpoints are outlined in the code. Once incorporated into the code, the content will start responding to the points, so they adjust to the screen size. In addition, it will ensure that the display looks visually appealing. It’s better to use breakpoints that are common for tablets, smartphones, and desktops, such as 9.1%, 7.87%, 4.36%, and 4.34%. In fact, some designers opt for 4.11% as well.

2. Choose Fluid Grid

Back in the day, websites were developed according to pixel measurements. However, an advanced web designing company uses a fluid grid because it helps improve responsiveness. A fluid grid helps ensure that the web elements are set up properly and in proportion to different screen sizes. In simpler words, the elements aren’t created in one resolution.

Instead, the elements are designed to respond according to the screen size, and they are resized automatically as well. These grids are usually divided into columns. In addition, the widths and heights are scaled (nope, they aren’t fixed to one number). This means that content, elements, and text will be optimized according to the screen size.

To formulate the fluid grid, the source code is used because it makes sure the website has consistent visuals, irrespective of which device you choose. In addition, modifying the source means that you will have control over different alignments, leading to faster response and decision-making. However, you will have to hire experts to modify the source codes.

3. Think About the Touchscreen

Whenever you have to work on website responsiveness, make sure you take touchscreens into consideration. That’s because the majority of tablets are smartphones are integrated with touchscreens, and even laptops have touchscreens. For this reason, you have to ensure the website can calibrate itself for accessibility through touchscreens.

For instance, if you’ve to create a dropdown menu, every menu item should be big enough that it can be pressed with your fingertips in the case of a laptop. On the other hand, with a smartphone, the smaller elements, such as buttons, should be easier to tap and select. It’s recommended that you use CTAs and images to optimize these elements.

4. Responsive Pictures

The pictures and graphical elements are an important part of the website and can have a direct influence on responsiveness. For this reason, you have to use modern image tags because it ensures responsiveness on different devices, irrespective of the screen resolutions. When it comes down to the images, you’ve to set the maximum width, so the images can be adjusted according to the container width.

Web designers can help you combine the picture, image, and source tags because it ensures that only one picture is rendered. For those who don’t know, the source is suitable for referencing WebP images, which can be used by browsers. In addition, it’s recommended to add the srcset because it notifies the browser which is the right image for display.

5. Responsive Videos

Videos are the second most-used forms of multimedia on websites, which is why you’ve to focus on the responsiveness of the videos. To ensure the responsiveness of the videos, you must use the right aspect ratio. In most cases, the designers use a div container and iframe to optimize the responsiveness of the videos.

The ideal aspect ratio is 16:9, and it’s better to pair it up with 56.25% dynamic behavior. As far as the iframe is concerned, it should be zero from the top and left to make sure the web elements are in sync.

6. Define the Typography

It’s common for web developers to define font sizes with the help of pixels. This tactic works fine on static websites, but if you have to create a responsive website, you need to opt for a responsive font. That’s because the font sizes need to change according to the parent container width. You’ve to ensure that typography adjusts with the screen size, so it can be accessed on different websites.

In case you are handling the coding yourself, you should look for rems. The rems are similar to ems, but they are relative to the HTML element.

7. Leverage Predesigned Themes & Layouts

In case there is a tight deadline and you’ve to launch the website, you can hire a web designing company in the US to help you. However, another option is to opt for predesigned themes and layouts because they are integrated with built-in responsive features. In addition, you can use WordPress because they have free as well as paid options available to increase responsiveness.

8. Always Test the Responsiveness

When you are trying to build a website with higher responsiveness, you must focus on testing because website owners end up ignoring something important. For instance, the developers can keep tweaking the code, but only the real users can verify if the codes are working or not. You have to check how the website will appear on different devices because testing on real devices helps with verification.

In simpler words, it will help you check how the website will look to the end users. Once you are done with coding, you can leverage the responsive design checkers. With these checkers, all you’ve to do is to enter the URL of the website, and it will show your website will look on different devices.

9. CSS and HTML

To create a highly responsive website design, it’s important you use a combination of CSS and HTML because these are two coding languages that help control the page’s layout and content. HTML tends to control the content, structure, and elements of the webpage. On the other hand, CSS is a promising choice for editing the layout and design of the elements.

With HTML, it’s better to add an “id” or “class” because it can help target the CSS code. In addition, HTML allows the users to set the width and height. As far as CSS is concerned, you can control the color as well as height and width.

10. Focus on Media Queries

A media query is an essential part of CSS3, which allows the users to render the content in a way that adapts to different screen sizes as well as resolutions. It’s similar to the “if clause” because it helps determine if the viewpoint of your screen is wide enough.

11. Fluid Layouts

When it comes down to responsive website design, you must focus on fluid layouts. In the old days, the HTML element was set to 600 pixels, but the times are long gone. Instead, you’ve to use fluid layouts because they have dynamic values. This means that the element sizes will increase or decrease according to the screen size.

12. Experiment with Flexbox Layout

It’s needless to say that some designers like the percentage-centric layouts, but the modern web developers didn’t find it flexible and dynamic enough. On the other hand, you should use Flexbox layout, which is a CSS module. It’s been designed to be more efficient, especially when multiple elements have to be used. It will expand the items in a way that free space is used. In case there is an overflow, the elements will be shrunk.

13. Speed

The last factor is the speed. In particular, we are talking about loading speed. According to stats, the pages that load within two seconds have a bounce rate of 9%. On the other hand, the page that loads in five seconds will have a bounce rate of over 38%. For this reason, you’ve to ensure that the website loads quickly. For instance, you should optimize the image and implement the cache.

Understanding the Difference between Responsive & Adaptive Web Design

Many website owners are confused between responsive and adaptive web designs. However, the responsive website design is about adapting the single-page versions. On the contrary, the adaptive designs make sure that every page has different versions. Both these website design trends are pretty much in trend because they help the website owners control how the website will look on different devices and screens.

It’s important to realize that both of them have different approaches. Responsive designs mean that users will be able to access the basic file through web browsers, irrespective of the device. However, the CSS code will be able to control the layout. In adaptive design, the script will check for the screen size and take out the specific template set for the device.

Importance of Responsive Website Design

If you are new to the world of blogging and web development or design, you must be wondering why people focus on responsiveness so much. It’s important because you cannot design the website for one device anymore. In the past few years, the traffic from mobiles has taken over the desktop and accounts for more than 50% of global traffic. We are also sharing some other reasons to choose responsiveness.

1. Higher Share

When over 50% of the potential visitors are leveraging smartphones to browse the internet, it’s not possible to provide a page that’s designed for laptops and desktops. That’s because it can impact usability and readability, leading to an inefficient user experience. In addition, you’ve to remember that most of the search engine visits are from smartphones as well.

2. Search Traffic

It wouldn’t be wrong to say that smartphone has become the ultimate marketing and advertising channel. It can be seen from the fact that mobile ad spending has grown to $91.52 billion. So, it doesn’t matter if you are using SEO or ads to increase traffic; it will come from smartphone users. In addition, you’ve to optimize the landing pages for easier use. Also, if you don’t focus on it, the ROI of your marketing will plummet, resulting in a negative conversion rate.

Can You Use WordPress Sites for Responsiveness?

The responsiveness of the WordPress website depends on the theme you use for the website. The theme is basically a template used for a static website, as it can control the layout and design of the content. Keep in mind that the default themes have a single-column design, which doesn’t look on different devices, even if the response rate is good.

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